Within weeks of publication, A Conservation Notebook has become an Amazon No. 1 "New Release" in three categories and a global bestseller in three categories.
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A Conservation Notebook
A Conservation Notebook Ego-Greed, and Oh-So-Cute Orangutans — Tales From a Half-Century on the Environmental Front Lines Publishing details Publication: June 28, 2022 ISBN: Trade Paperback: 978-2-940573-39-4 ISBN: eBook: 978-2-940573-40-0 310 pages Prices: Paperback: $18.95 eBook: $8.95 Note: The book is also available on order from independent booksellers Description Are you optimistic about […]
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How Marketing Geniuses Created the Most Popular God in the Hindu Pantheon
Ganesha, the elephant-headed deity that is the most popular deity in the vast Hindu pantheon, owes his existence, and his status, to 5th-century religious marketing geniuses.
The problem they faced was that rural villagers felt under-appreciated by the Hindu gods that served the urban upper classes. After long nights of brainstorming, and after sacrificing masses of Post-It notes, they came up with several strategies.
The Hindu marketing folks needed the buy-in of the farmers, so they adapted a popular elephant-headed Animistic goblin-deity who was a creator of obstacles, and turned him into a well-dressed, positive, super-god who was a remover of obstacles.
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A Conservation Notebook
This new memoir, based on Paul Sochaczewski’s 50+ years working on the environment front lines, wanders from UN-bureaucracies to the wild regions of Indonesian New Guinea, from a mythical sacred mountain in India to a holy grove in Myanmar, from bioprospecting on the coral reefs of Micronesia to a “war of the trees” regreening program in Zimbabwe, from brave people with good intentions to powerful folks with greed tarnishing their hearts.
Searching for Ganesha earns bestseller status and BookLife accolades
Paul’s book on collecting images of Ganesha, the Hindu elephant-headed god that is among the most treasured of all deities, quickly reached #1 international bestseller status on Amazon.
BookLife Prize judges rated the book 9.5 out of 10, noting it is: “Filled with countless gorgeous photos and interesting stories regarding Sochaczewski’s travels, Searching for Ganesha is a charming, unusual, read.”